Olivia Wilde and H&M for Conscious Living

Conscious living was and still is originally the concept behind Smock & Chattels. I am a graduate in International Development Studies and I came across the concept of awareness and sustainability on so many occasions when I was a student.

After completing an internship with a non-profit organization in Montreal, I decided I want to build something that brings good into my life and share it with other people. I came with the idea of promoting fashion brands that encourage consciousness and sustainability. I knew I love fashion in all its forms, but I also knew that linking my study field with fashion would be an amazing idea. 

Actress and activist Olivia Wilde and creative director Barbara “Babs” Burchfield thought so too. They created Conscious Co to support brands, people, lifestyles channelled towards the conscious living. Their commerce is a form of fundraising to support the creative ethically strong businesses and start an awareness that will attract individuals across the world. 

The two collaborated with H&M to launch their sustainable style exclusive collection in 2015. The collection is made out of sustainable fabrics that include organic hemp, organic cotton, organic linen, etc.  These ladies demonstrate that good intentions can be smart, trendy and that sustainable fashion does not only make you look good, but it also makes you feel conscious about sustainable choices! 

Love, MW